At what stage in my business development should I consider web presence?

Whenever you do it - it would still be late   The web presence of a business in the world wide web is mandatory as of its very start. Therefore, this should be an important part of your business plan.

Can't I simply set-up a web development department within my company instead of hiring a web design firm?

  • Hiring an outside contractor, in its essence, IS like setting up a department. A department that is not listed on your payroll and does not incur extra expenses for highly priced equipment and software.;
  • you also save time and money for acquiring the necessary know-how. Without know-how, you are doomed to fail in the web design realm. We are talking about an industry that changes and evolves daily;
  • while we do the work for you, you work for yourself, fully concentrated on your core activities.

How do I decide what type of a website I need?

That is easy – just answer the following question - What goals of yours would that website achieve. In general, you have a few options - static, dynamic or multimedia website.

The Static Website has a fixed content and appearance. To change it, would basically mean to build an entirely new website and this makes its "maintenance" ineffective. In other words, when you think of a static website, think of home VHS in the Blue Ray Era. If, however, your goal is a „business-card-type-of-website” the static website would be your perfect solution.

The Dynamic Website is a flexible web system with an unlimited number of modules. It can be changed and upgraded easily, so that it reflects your needs at all times (organizational changes in your business activities, new product launch, change in branding, etc.) The dynamic website support is easy, even for non-specialists, thanks to the Content Management System (CMS) that goes with it. The eStores and catalogues, the web portals also quality as dynamic websites.

Dynamic web system module - a construction block of the web system, referring to a specific functionality of the website and at the same time working synchronously with the other modules within that very system. Examples of such modules are: picture gallery, log-in system, food order web-based system, build-your-own-PC eStore system and many more.

The Multi-media Website or "How to carry out a great performance on a stunning background with an increased interest by your audience?". This questions is solved by the presence of strong audio-visual and interactive elements. The structure of the multimedia website is dynamic in its nature (you already know what a dynamic website is) with this important difference - users' management and communication channels - the Multi-media website provides your users with the opportunity to communicate within the website. Good examples in that category would be the social networks, the lifestyle websites, etc.

What content should I put on my website?

 

In brief - directly connected to the goals of the website. Nothing odd. The web users are attacked on a daily basis by tons of information in volumes which often cannot possibly be all perceived by them. Respect the users, spare them the bulk! There should be order, systemization and logic in the content of your website. We are here to help!.

Do I need language support?

Definitely YES. The Internet is the living breathing utopia of a society without borders. Almost. As a market of products and ideas, however, the Web gives you a unique opportunity to reach all prospects worldwide within seconds, never mind the time zone and the visa requirements. This is exactly what you needed, didn't you – the whole planet to be your market.

Do I need a Content Management System?

The Content Management System (also called admin module or panel) allows you to change texts, pictures, even whole pages of the website in mere minutes. It is an irreplaceable element of the web system arsenal, because it allows you to be independant and ensures flexibility. With the help of the admin panel you are always in control of the website and can decide what and how is being shown to the end-users.

How long does it take to create a website?

This question does not have a correct answer. No, we're not pulling out of the question, it really does not have a correct answer! It all depends on the complexity of the project. The common rule states that quality websites come to life after careful web development and testing of the web system that will „carry the website on its shoulders". Fast web programming leads to unexpected web programming and we don't like unexpected things   Give us a chance to do our job well!

How do I advertise my website?

There are a lot of different instruments used to make a new or an existing website popular, and that, in a myriad different ways, would make a user come back to your website again, and again.

Search Engine Optimization (SEO) (Google, Yahoo и др.) - this includes analysis and optimization of the website structure and content, so that it becomes find-able to all search engines; „link-building” to and from the website that is being optimized.

Paid Advertising in Social Networks, like facebook и в search engines likeGoogle - the price is determined by the number of clicks on the ads, the weight of the targeted keywords and many more factors.

„Viral” marketing - uses non-traditional channels for free advertising, mostly through audio and video tools. There is a strong accent on the effect of the „mouth-to-mouth” meaning that the users should become the carriers of the message that the ad conveys. This automatically means low cost for you.

Do I need Internet Advertising?

At any given moment, worldwide, there are more people in front of the computers using the Internet than there are people watching TVs and listening to the radio.

Domain, hosting, server?

  • Domain- in order to keep things simple we will call this the address of the website. The domain is necessary prerequisite for the website, in order for it to be present on the web.
  • Server- the place where the Internet „lives”. The www is nothing more than an enormous network of servers, talking to each other. The server on which the website is being hosted is a small speck of that network.
  • Hosting- the „place under the sun” for your website. A place for which the website pays rent to the server.